fast thingking :
1. expert intuition
a slower, more deliberate and effortful form of thinking
when the handsome and confident speaker bounds onto the stage, for example, you can anticipate that the audience will judge his comments more favorably then he deserves.
rule of thumb
use resemblance as a simplifying heuristic to make a difficult judgement
reliance on the ease of memory search, first instance came to mind
when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution. (guided directly by feelings of liking and disliking, with litter deliberation or reasoning)